Cost information: The basic version is free with a watermark on any generated images, but this service can be added into an Adobe Creative Cloud subscription, or purchased individually for $9.99/month.
How it works: Adobe Spark is a web and app platform that provides simple functionality to create social graphics, newsletters, and videos, either using stock images or with those uploaded by the user. Spark provides a variety of fonts, effects, and icons that can be incorporated into the uploaded image, which can be "remixed" using presets and color schemes established by Adobe to create quick, snappy graphics for use on a variety of media platforms.
How it could be useful in a library: Spark can potentially be a valuable addition to a library's social media plan, turning simple images into dynamic posts. Additionally, the quick video and long-form stories add variety and simple visual flair to otherwise static content. If one has a social media responsibility, but doesn't have a lot of design experience, this tool can take a simple photograph and turn it into something visually appealing. On the other hand, the tool may be a little simplistic and without deep customization for someone who can use more complicated tools like Photoshop or InDesign.
Types of training needed: The site provides a simple tutorial on initial use, but really benefits from experimentation and exploration. By playing with the app, one learns a lot about how it works and often will stumble on an exciting combination of font, color, and design.